Overview
Developed a B2B newsletter strategy to organize and distribute Ken Research’s extensive content library to industry leaders, decision-makers and potential target audiences. The objective was to make existing research, insights and corporate collaterals more accessible, relevant and engaging.
Challenge
Ken Research had a wealth of content, including industry reports, research insights, consultant expertise and leadership perspectives. The challenge was to identify the right formats to distribute this information effectively and give audiences relevant reasons to engage with the brand.
Approach
Developed four newsletter formats, each designed around a distinct content purpose and audience need:
- Insight Wrap-Up: Curated research, reports and industry updates.
- Consultant Bylines: Expert perspectives and subject-matter insights.
- Regional Newsletter: Market developments and region-specific opportunities.
- Founder’s POV: Leadership perspectives on industry shifts and emerging trends.
