About the Brand
Ken Research is a market research firm providing market assessments, industry analysis and strategic insights to support business decision-making.
The brand wanted to strengthen its positioning as a global strategy consulting firm, moving beyond its perception as primarily a market research and report provider. The broader ambition was to appeal to larger enterprises, engage higher-value clients and strengthen its positioning in global markets.
My work focused on translating this strategic direction into a more consistent brand identity across digital platforms, content and corporate communications.
The Challenge
Moving towards a consulting-led position required a clearer value proposition and stronger alignment between the company’s business ambitions and its brand communication.
The work centred on three priorities:
- Brand Positioning: Articulating a clearer value proposition.
- Digital Brand Alignment: Improving consistency across brand touchpoints.
- Communication Frameworks: Establishing guidelines for consistent messaging.
The Approach
01. Digital Brand Refresh
Refined social media touchpoints and company descriptions to align digital communication with the evolving brand positioning. Worked on company profile optimisation across platforms including G2, Trustpilot, AmbitionBox and Crunchbase to improve the consistency of the company’s external presence.
